Craftsmanship and Innovation in Perfect Harmony
A Better Way to Buy Your Yamaha Piano
Experience a uniquely pressure-free way to shop for your new Yamaha piano. Our Chico showroom offers secure, private access 24/7 by appointment, allowing you to explore and play our pianos at your own pace without a salesperson present. When you're ready, our expert technicians—not salespeople—are available to demonstrate features and answer your questions.
Most pianos we sell are delivered fresh from the factory, but with an important difference: our Yamaha-authorized technicians provide complete, professional preparation in your home, a meticulous process taking 4-16 hours. This ensures your piano is perfectly adjusted to your space and ready to inspire from day one. We're available by phone or text seven days a week to support you throughout the process, from selection to delivery and beyond.
Why We Choose To Sell Yamaha
There are many brands of pianos, but only a few manufactures are dedicated to the process from wood, felt and steel to the final, finished product. We choose to sell Yamaha because as a piano technicians, we appreciate the blending of traditional Japanese craftsmanship with technological innovations to create pianos of exceptional tone and breathtaking beauty.
b Series Upright
Yamaha’s most affordable, entry-level uprights make no compromise in materials and workmanship, bringing Yamaha quality at a value price. If they’re reliable enough for my rental program, they’re reliable enough for your home. Read more…
U Series Upright
Yamaha’s most popular upright is also the world’s most popular upright. Thanks to comprehensive redesign, these world-standard instruments are better than ever, with numerous advances in materials and construction. Read more…
GB1K Baby Grand
Unparalleled in beauty and musical range, grand pianos are the ultimate expression of the piano maker’s art. The 5’ GB1K may be the baby of the bunch, but properly prepared, they run circles around similar competition. Read more…
GC Grand PIanos
When Yamaha upgraded the immensely popular Conservatory to the CX, the original G Series became the GC Series, built with the same components & craftsmanship we fell in love with.
P Series Upright
Designed for schools and other institutions, the P Series pianos are are also popular in homes. They are easy to move, and can hold a lot of music. They are affordable but durable, and are also part of our rental program. Read More...
AvantGrand Hybrid Pianos
The AvantGrand Series are digital pianos which use the same piano action - mechanism and keys - to deliver the action, weight and responsiveness the most demanding players crave. It truly is a blend of acoustic piano and digital pianos.
Since 1887, the Yamaha family name has stood for a type of quality we all want, but rarely see. They have a passionate commitment to perfection. Their research and development teams spend millions each year on product development. Yamaha's own Music Foundation fosters music education throughout the world. As the North State's exclusive Yamaha Piano Dealer, Apollo Piano is proud to bring you the best line of pianos the world has ever known.